Search engine optimization is a hugely popular web marketing technique that can help your business improve your search engine rankings, get thousands of new web hits every day, and even broaden your client base. For dental practices, this process is especially important, because many consumers now look for their dentists online. You’ll need a competitive website to attract new clients and keep old ones coming back. Your best bet for high-quality SEO, in this case, is to choose an agency that specializes in working with dental practitioners. Here’re four tips you should know before you get started.
- Ask for examples of previous client work.
A good SEO agency of any kind should be able to provide you with detailed examples of clients that they have worked with in the past, and analytics was showing improvement in their search engine rankings, web views, and client leads. Take time to read through all of the examples they provide of their previous work and look for customers of a similar size and type of business to yours. This will give you an idea of what they can do for your business. If your agency claims to be a dental SEO company but doesn’t have much previous experience with familiar dental practices, you should probably look elsewhere.
- Ask for projected statistics.
In your initial consultation with your SEO agency, ask them for an honest estimate of the improvement that you can expect from their SEO services. Since dental SEO is all about getting new patients to work with you, they should provide you an ROI (return on investment) figure that represents the number of new clients you’ll gain for the investment. They should also be able to provide you with an approximate idea of what kind of search engine rankings you’ll achieve, and many agencies are even able to guarantee these numbers. Ensure that your company can confidently provide these figures before you work with them.
- Choose someone that can transform your existing social media and blog presence.
Chances are, you already have a Facebook page, Twitter, or a blog on your site. These social media sites are becoming hugely important in the dental industry. Having an interactive social media page can set you apart from other local businesses and allow you to interact with clients more quickly. Google and other search engines are also now recognizing social media as an important factor in their ranking algorithms. A good dental SEO agency should be able to create appropriate new content for these pages that is high-quality and will get you higher rankings.
- Go with your gut.
Chances are, if you feel good about the agency you’re considering, they’ll be a good fit for you. After having a conversation with them, you’ll be able to get an accurate read on their level of experience in dental SEO and their customer service. Once you’ve made your decision, you can get started and see a huge boost in web traffic.