If you are a dental practice that needs to boost your online traffic, one of the easiest ways to do this is through the practice of SEO, or search engine optimization. This is the process of making your site easier to find through a search engine through the strategic placement of links to other websites and key words. There are many agencies and freelancers that specialize in the practice of SEO. As a dental practice, you’ll need to make a decision when choosing an SEO professional: general SEO expert, or dental SEO specialist? Here’re some tips to help you make a decision.
Consider your individual needs.
One of the biggest factors to take into consideration when choosing an SEO expert is your unique, personal needs as a business. If you already have a high-functioning website and just want a quick touch-up to boost your web traffic, you may not need the expertise of a dental specialist. You may also want to stick with a general SEO professional if you are on a budget. However, for anything more extensive than some basic linking, it is usually most efficient to hire someone with dental expertise. Their knowledge of the dental community will enable you to create a site that is competitive and unique.
Have a conversation before hiring.
If you are having trouble making this decision, have a conversation – either through email, phone call, or in person – with potential agencies from both the dental specialty and general practice. Ask them questions about how they would handle your specific brand and your needs. You’re looking for someone who’s going to be comfortable with the dental and medical terminology, and can use that information to help your site rank highly on the world’s biggest search engines. While there are plenty of general SEO experts that are talented and willing to learn about dentistry, generally, you’ll have a leg up if you go with a dental expert.
Choose someone who understands your market.
Whether you’re a small, local, family practice, or a larger one with multiple offices, you’ll need to analyze your competition and create an SEO strategy that can help you keep up with them. You have two options for this – you can choose a dental expert, who is highly likely to already have a wide base of knowledge about the dental industry, or a general SEO expert based in your location, who may not know anything about dentistry but will likely have a good idea about the local economy and what local consumers are looking for.
You’ll get more benefits by choosing an SEO expert with previous knowledge of the dental industry. However, it’s up to you to decide which SEO expert best suits your needs.